Video sharing platform Rumble has announced a business combination deal with AI infrastructure company Northern Data, following the deepening of its financial ties with stablecoin issuer Tether.
In a notice published Monday, Rumble said it would acquire Northern Data following its August announcement with Tether in a joint venture to buy the AI infrastructure company. Reuters reported that the acquisition would be valued at approximately $767 million in a stock transaction between Rumble and Northern Data.
Tether invested $775 million in Rumble in December 2024, citing the platform’s “core values of free speech and financial freedom,” according to Paolo Ardonio, CEO of the stablecoin issuer.
Ardoino joined Rumble’s Q3 2025 investor call, confirming that Tether has entered into a $150 million GPU service purchase agreement as part of the Northern Data acquisition and a $100 million advertising deal.
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“Our investment in Rumble aims to build infrastructure that protects … freedoms,” Ardonio said during Monday’s investor call. “We share the same vision of creating open platforms as a counterbalance to centralized and censorship-prone Big Tech.”
Following Tether’s investment in 2024, Rumble CEO Chris Pavlovski hinted that the platform plans to attack YouTube’s market share. The company’s RUM stock price on Nasdaq rose about 7.6% over the previous five days, reaching $6.42 at press time.
Crypto Companies Capture AI Contracts
Tether’s joint interest in Northern Data with Rumble was the latest acquisition involving a cryptocurrency or blockchain company expanding into AI services.
In January, Chainalysis acquired Alterya, an AI fraud detection startup, for $150 million, as part of the blockchain analytics company’s expansion aimed at improving “proactive fraud protection for payments and enhanced fraud detection.” Bitcoin miner MARA Holdings followed in August, signing a $168 million deal to acquire a 64% stake in Exaion, a French company that provides AI and cloud computing infrastructure.
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